PUDO: a New Generation Smart Delivery Service Company
You are reading a review on PUDO’s business strategies. There are a valuable examples that will especially appeal to those who are interested in this topic. I hope you find it informative. I would like to thank our esteemed Instructor Özlem Yılmaz once again from here for guiding us in this field of study.
Business Activity of PUDO
PUDO is a smart delivery service company, its name is coming from the abbreviation of pick up drop off. It is a company that aims to deliver people’s shipments in a safer, easier and especially in the flexible time zone with its strong technological infrastructure. With its location-independent, secure and contactless delivery service, it brings a new understanding and reshapes the delivery services. Now, it offers flexible delivery time services to its customers with pudoBOX in six cities in Turkey. PUDO’s activity is built on the logic of meeting the needs of the parties by ensuring the way that they benefit each other in delivery services. To illustrate, it acts as an intermediary between customers and e-commerce companies that do not have their own cargo systems. For this reason, it can be said that it works with the logic of a real estate agent because it brings the two parties together and receives commission from its work. As a corporate strategy, it adds value to e-commerce companies that operate without cargo box service, and also benefits their customers. As a business strategy, it does not seem to have a competitor with which it competes directly in the sector. However, the services of an e-commerce company such as Trendyol are available in this field in a way that only serves their own company. This issue may be taken in to consideration about competitive strategy. Sharing economy is another issue to be told about PUDO. The concept of sharing economy ensures the common use of resources if its available and it can be defined as the efficient use of products or services. It is seen that these activities reduce additional investment costs. Related to this perspective, it is possible to say that it contributes to a sustainable environment by reducing carbon emissions while doing delivery activities.
Reasons which Encourage the Establishment of PUDO
First of all, as being one of the people living in the big city, I would like to emphasize that people living in big cities are not always found at home every time. Besides, it is difficult to reach from one place to another while carrying the products from the market and bringing them home is another challenge for people who live in big cities. Therefore, people have provided many of our needs, especially after the corona, through e-commerce applications. It is very unlikely that people will not be able to be at home at the time of delivery to receive the cargo, in this case it causes problem and many people experience this. The existence of such difficulties in terms of both time and space has made the existence of such an initiative possible. This is the core reason for this initiative. Apart from not being at home all the time and the necessity of such a need, the desire of people to use their time more freely and to spend it with useful things has revealed the existence of such a demand
Buyer Customer of PUDO
The buyer customer of PUDO are generally people who are not at home and have difficulty in receiving their cargo rely on time and location issues. Particularly, buyer customers are mostly young people and living in metropolis or big cities. The greater part of these people are active workers in the business life or students. These people, who have to spend most of the day outside, need a safe place for their cargo to be delivered. Buyer gets delivery service which is provided by PUDO as a solution of the mentioned problem. above. The idea behind this service is related to flexible delivery times which is provided by PUDO. Customers may think the PUDO as a second safe delivery address rather than their home when they are at outdoor. It is also good to indicate that e-commerce companies that do not establish their own cargo network can also be considered as customers of PUDO. If they want to benefit from this system of that is already accomplished by PUDO, and want to receive service, they can become corporate customers of PUDO in return for a certain commission.
Services which is Provided by PUDO
PUDO is the delivery service provider for people who gets cargo and for e-commerce companies. PUDO as well as providing secure delivery service. It brings delivery solutions with considering the problems of customers by customizing it. It ensures that the customer, who has a cargo transaction, receives her cargo regardless of time and place. It acts as a kind of depository for those who do not have a place to trust, especially those who live in metropolises.
